

Blue Friday is on a mission to transform the Black Friday narrative and allow people to shop while contributing to positive change. As proud partners of Blue Friday, we are donating a percentage of all sale proceeds to ocean conservation and marine debris removal projects here in British Columbia.
By shopping with us this Blue Friday, you're giving back to clean oceans.
These deals won’t last! Shop up to 40% off apparel and flotation, and up to 30% off dry suits.
Plus! Every purchase will permanently remove 4 lbs of marine debris from the Pacific Ocean.
up to 40% off
Shop our deepest discounts of the year on jackets, coats, bibs, and pants. Don't miss out – our Meris, Catalyst, and EP collections are exclusively on sale this year!
Up to 30% off
Grab our Hudson, Helix and Ocean Rodeo dry suits at the best price of the year. Every Mustang Survival dry suit sold is built in our Vancouver-based Waterlife Studio and run through extensive waterproof testing to ensure unmatched protection and performance.
uP TO 40% OFF
Grab the perfect PFD for your favourite water activities and save big with up to 40% off. Shop our MIT Inflatable PFD range, paddling foam vests, kids PFDs and more.
up to 30% off
Gear up and save on our dry bags, hats, gloves and toques. Explore our collection of water accessories to accompany your year-round adventures.